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Stand Tall

 

Client:

Disney

Scenario:

When Disney launched the blockbuster LINCOLN, they recognized it was an opportunity to educate as well as entertain.

Solution:

MDR worked with Disney to create a classroom program to explore the topic of bravery and ask students to share “one brave thing” via Pinterest boards. The creative encouraged teachers to attend the movie with their students; the winning school won an all-expense paid trip to Washington, D.C., for a private screening.

  • Creative
  • Social Media Marketing
  • Print Collateral
  • Contest

Check out the program

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