What Is SoundBites?
01 December 2014
→ Moira McArdle, VP Custom Media and Marketing, MDR
Welcome to SoundBites! We’re happy to deliver relevant, marketing insight and best practices in this new monthly bulletin. Our goal is to help you navigate the education market with real-life examples of what’s working, actionable advice, and best marketing methods and practices, along with ways for you to connect with other marketers and the MDR team.
With new ways to target educators emerging every day through digital, social, and direct channels, there is a lot for marketers to think about and plan for in 2015. We know that traditional channels alone are not enough, but how and where we should spend our marketing dollars keep a lot of us up at night. SoundBites aims to share examples and expert guidance, while creating an opportunity to engage with you about the questions and challenges you face in your marketing programs.
Since we started helping customers connect to educators and institutions in 1969, a lot has changed in the world and at MDR. We’re focused not only on providing you the highest-quality, most comprehensive education data available anywhere but also on helping you build successful integrated marketing programs. We help you combine who best to reach with your content with how best to reach them in multi-channel, integrated ways. SoundBites will share what’s emerging in today’s digital marketing mix while also sharing what’s working well for education marketers.
Our tagline is: Sound strategies, sound marketing. We aim to deliver it! We welcome your feedback and suggestions for topics to address in this newsletter. Please send them to firstname.lastname@example.org or tweet your thoughts to @MDRBiz.