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MDR’s WeAreTeachers Named Top 5 Social Media Influencer in K-12 Market (2017) by EdWeek Market Brief Research

Join the Top Education Media Brand in Celebrating Teachers and Their Students During Back-to-School

 Shelton, CT, July 26, 2017 – WeAreTeachers, the #1 media brand for educator engagement, was just named a Top 5 social media influencer in a 2017 independent teacher survey and analysis performed by EdWeek Market Brief with the Education Week Research Center.

WeAreTeachers offers educators practical classroom advice, fun giveaways and cool freebies on its website and social media channels on Facebook, Twitter, Pinterest and Instagram. The WeAreTeachers community is always growing, with over 1.7 million followers on Facebook and 200 million social impressions a month.

The WeAreTeachers brand is part of MDR, an education marketing agency and school data expert serving the K-12 marketplace. Companies, brands and nonprofits that want to reach educators, students, and their families collaborate with MDR and WeAreTeachers to create custom multi-channel marketing programs. Each campaign may include research, email, social media, cause marketing, engaging content and visuals to increase awareness and win lifelong customers among teachers, parents, and kids.

WeAreTeachers works with a huge variety of businesses and causes in order to reach the vibrant education market, including curriculum and instructional materials, hardware and software, networking, facility management and operations, classroom, gym and playground equipment, professional teaching services, insurance, healthcare, fire safety, anti-bullying, and much more.

 “Teachers are powerful consumers and influencers where they live, work and play,” says Kristina James, Director of Marketing for MDR. “At WeAreTeachers, we recognize the important role the educator plays in his or her community in influencing students, families, businesses, and organizations. We believe in the power of teachers and pride ourselves on the communities we’ve built to support educators in their work. We are very proud of this Top 5 Social Media Influencer distinction.”

This summer, WeAreTeachers is offering three exciting back-to-school sponsorship opportunities from August through September 2017.

Companies and organizations can leverage the WeAreTeachers community to drive traffic, boost leads, and build engagement during the busy back-to-school season, ultimately connecting with more than a million educators of all subjects and titles.

To take advantage of this special WeAreTeachers promotion, vendors must reserve a spot by August 15, 2017. Call 800-460-0706 or email mdrinfo@dnb.com.  Follow @WeAreTeachers on Twitter. Join the community on Pinterest, Facebook, LinkedIn, and Instagram.

About MDR

MDR, a division of Dun & Bradstreet, is unsurpassed as an education engagement partner. As one of the most trusted names in the education industry for almost 50 years, MDR is a leader in innovative in-school and youth programs for corporations, non-profits, and foundations.

When organizations partner with MDR, they tap into a comprehensive, multi-channel suite of solutions. Access is gained to the creative services and underlying marketing engine utilized by the biggest education brands.

Annually, MDR’s also releases a series entitled, State of the K-12 Market Report. Organizations looking to develop or market products, services and solutions for the education channel should use these reports to learn more or to stay up to date on current funding, landscape and developments.