Get the timely, relevant information you need to develop winning sales and marketing plans.

Our research reports and annual publications track trends and changes in the school and college markets. We report on specific technology usage, expenditure, enrollment shifts, and much more.

Research Reports

Educator Buying Trends: A National Survey – 2010
How Teachers Make Buying Decisions

Based on the findings from a national survey of public school teachers across the U.S., this report explores the types of materials teachers purchase, their interactions with various marketing channels, and their preferences about obtaining product information. It also takes a look at teacher spending using both classroom budgets and personal funds. This must-have report for companies selling to the K-12 public school market also covers budget timing, how and where teachers make their purchases, and influences on decisions about instructional materials.
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Educator Buying Trends: A National Survey – 2010 PDF format only. Price: $399 Multiuser license only for distribution within the purchasing organization.

Email Trends in the Education Market 2010:
A Comprehensive Analysis of the 2008-2009 School Year

Take your email marketing expertise to the next level with the latest edition of the market’s only comprehensive K-12 and college e-marketing study. This new and expanded report—based on the results of thousands of campaigns to schools and colleges—provides in-depth analyses of deployment and response rate trends as they relate to:

• Campaign size
• Time of year
• Day of the week/time of day
• Market types

This latest edition includes chapters that explore teacher, administrator, and college faculty attitudes, habits, and use of email regarding:

• Educational email offers
• Email related to social networking sites
• Email clients in use
• Remote access to school email accounts
• Wireless email use

The report also includes a chapter detailing education marketers' use, results, and planned budget of email as part of their overall marketing mix.

Whether you are just getting started or a seasoned education email marketer, this report is a must-have tool that provides lessons learned, suggestions about future trends, and actionable recommendations to help you execute highly successful email marketing programs.

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E-Mail Trends in the Education Market 2010 PDF format only. Price: $499 Multiuser license only for distribution within the purchasing organization.

K12 Decision Support Systems Market Report

This market intelligence report focuses on Student Information Systems (SIS) and Data Warehousing and Reporting Systems (DWS) in U.S. public school districts. Topics explored in this report include market size and projections, the competitive environment, and purchasing priorities. The report also looks at market dynamics, such as customer satisfaction and product life cycle as well as district-level infrastructure.

The 118-page report was written by experts in the SIS and DWS markets—Lee Wilson at Headway Strategies and CEO of PCI Education and Larry Nelson, Worldwide Managing Director of Primary/Secondary Education at Microsoft Corporation.

This report is powered by the responses of over 300 district IT directors and provides key findings into their usage and plans for SIS and DWS systems within their schools.

This valuable and actionable insight into the market dynamics will benefit:

• Vendors competing in the SIS and DWS markets
• Partners of SIS and DWS providers deciding where to focus
• Investors looking for growth and opportunity
• Policy makers funding data-driven decision making

Click here for a preview.

K12 Decision Support Systems Market Report PDF format only. Price: $2,950 Multiuser license only for distribution within the purchasing organization.

America's Digital Schools 2008: The Six Trends to Watch

The second report in our series, America’s Digital Schools 2008, is based on discussions with school districts, legislators, and business partners and explores these important technology trends facing our schools today:

• 1:1 Computing
• Learning Management Systems
• Online Assessment
• Student Devices
• Interactive Whiteboards
• Internet Bandwidth

Click here for a preview of the America’s Digital Schools 2008 table of contents.

The first report in the series, America’s Digital Schools 2006 provides a look at the current technology environment as well as a five-year forecast.

These reports give you the data you need to plan for today and the future. Both authoritative, comprehensive reports are essential to any company marketing to the K-12 market.

America's Digital Schools 2008: The Six Trends to Watch. Includes print and PDF formats. Price: $999 Single User, $2,997 Multiuser.

Conference Presentations

MDR's Presentation From Simba's Voyage to Achievement Conference

MDR's Age of Accountability – Views of Educational Leaders presentation was given at at Simba's Voyage to Achievement Conference on October 19, 2006. MDR presented research based on a survey to understand the impact of NCLB on school operations.

Click here to view the presentation or download a FREE pdf copy.

Free Reports

Federally Funded Education Programs 2009

This informative guide highlights those programs MDR feels are of the greatest interest to K-12 education marketers. It is not intended to be a comprehensive listing of all education programs.

Click here to view the guide or download a FREE pdf copy.

2009 State of the States Report

RedRock Reports releases much anticipated State of the States Report. This useful report provides funding-related statistics in an at-a-glance format, giving business planners, product developers, marketers, and sales reps the data they need to make productive decisions.

Click here to download download a FREE pdf copy.

MDR's Enrollment Comparison Report, 2009-2010

MDR's Enrollment Comparison Report shows the total U.S. public K-12 student population for the 2009-2010 school year grew by 181,822 students to 48.4 million. To accommodate additional students, schools must assess their needs for new and expanded facilities, product upgrades, instructional materials, and more— meaning new opportunities for marketers.

We've contacted all 14,000+ K-12 public school districts to obtain statistics for every U.S. state to provide one-year comparisons by state and by county.

To download your FREE copy of MDR's Enrollment Comparison Report, click here.

Public School Expenditures

The information presented in this report represents the districts' spending for materials used for instructional purposes. Contains actual spending information for the latest year tracked.

Click here for your FREE copy.