Follow up with your hottest prospects while their interest is fresh!
MDR’s Hot Leads give you the contact information for potential customers while your email campaign is under way.
What Can You Do With Your Hot Leads?
Hot Leads are now included with all email campaigns free of charge and give you unlimited usage rights to the data for 12 months from the time you download the Hot Leads. They can be used for all forms of customer follow-up, including phone, fax, direct mail, and email.
Now, you can get even more value from your Hot Leads with a free Hot Leads Trigger email. You provide us with the Hot Leads Trigger messaging, and we’ll automatically deploy your follow-up message to campaign responders, either your opens or clicks...you choose!
How Hot Leads Triggers Work:
Hot Leads Trigger response emails perform extremely well for MDR customers, so it is an effective way to add more value and ROI to your email campaign at no additional cost.
How Does Hot Leads Work?
Order and deploy an MDR E-Marketing Campaign as you normally would. Once your campaign reports are ready (about 24 hours after deployment), you will have the option to download your Hot Leads—free of charge. These will be all the people who have responded to your email campaign up to that point in time.
Once you download your Hot Leads, you can begin following up on your best prospects while they are still HOT!
You will download a file that has the following data for all those who have opened or clicked a link within the email of your current campaign:
MDR Order Number
ECM Campaign ID
MDR Segment ID
Clicked Flag* (if they clicked a link in the email)
Grade Range Code**
A link to your HTML creative in the ECM system
||Clicked Flag indicates (Y or N) if a link in the email was clicked.
||Grade Range Code is the standard MDR Grade Range keycode. Click here for MDR’s Keycode Definition Guide.
||Cell Indicator indicates which deployment the Hot Lead came from:
- MAIN = from Main campaign or C cell of Test & Roll
- NR1 = from Non-Responder 1 campaign
- NR2 = from Non-Responder 2 campaign
- NR3 = from Non-Responder 3 campaign
- A = from A Cell of Split or Test & Roll campaign
- B = from B Cell of Split or Test & Roll campaign
You can use this data in your contact management system, sort it by enrollment or job title, and even view the email creative that was sent to this lead.
How Much Does Hot Leads Cost?
Hot Leads are now included with all email campaigns for FREE! Since these individuals have already seen your marketing message and taken some action, they are a highly profitable group of leads to follow up on.