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MDR Wins 2014 Beacon Award for Education Marketing Excellence in Design of Sparky Schoolhouse Fire Safety Program for NFPA

Shelton, Connecticut, June 30, 2014 – MDR’s creative team won a 2014 Beacon Award for education marketing excellence for its design of the Sparky Schoolhouse Fire Safety multi-channel marketing program. This digital campaign taught thousands of children in PreK through fifth grade important fire safety rules with engaging real-life stories, comics, and animated games. The prestigious Beacon Awards are given by the Association of American Publishers PreK-12 Learning Group to recognize exemplary education programs in support of K-12 schools, students, and families. Winners were honored at a luncheon in Washington, D.C., at the Context in Content annual meeting for the education industry.

The digital marketing campaign, Where Fire Safety Connects With Learning, mixes fire safety with fascinating stories of courage, quick-witted kids, and science facts in colorful resources that include a children’s storybook mobile app, an eBook, a website filled with K-5 lessons, a PR and blogger campaign, and targeted emails using MDR’s extensive U.S. education database.

AAP PreK-12 Learning Group selected MDR as the top winner in the digital marketing category. Judges of the 2014 Beacon Awards provided these comments:

“A well-executed digital campaign with a strong message and identity. The design is engaging and attractive across all platforms. The app worked very well and the emails, press release, and data showed a strong impression with great success. Well done!”

“This integrated digital campaign achieved great success according to its impressions and downloads data. The app is fun, educational, and would definitely hold the interest of young readers. The eBooks extend the reading opportunities and are appropriate for many grade levels. The website extends learning with materials for parents and builds connections to a variety of subject areas. Altogether, a great example of how to run a successful digital marketing campaign.”

 MDR President, Fady Khairallah, said, “We’re proud of our team’s innovative approach to deliver on the goals set forth by the National Fire Protection Association’s fire safety campaign. This integrated, multi-channel educational program demonstrates MDR’s unique talent and solutions for helping businesses and non-profits make a positive connection with educators, students, and families. We’re honored to share this recognition with the other respected organizations for exemplary marketing excellence.” View winners here.

 About MDR

We deliver what’s next in education marketing.

We are expert marketers with unmatched expertise in education—that’s what makes MDR a different kind of integrated marketing services agency. Since 1969, MDR has pioneered development of a rich, comprehensive database of educator and institutional information across K-12, higher ed, public libraries, and early childhood. Today, we not only help you define which educators to connect to but how best to connect with them. That’s a critical distinction when you need a partner with the skill to strategize, create, and deliver multi-channel campaigns and the know-how to engage with teachers, parents, and kids where they live and where they learn.

We do it all—from strategic planning to high-impact creative services to full-service program execution, insightful outcomes analysis, and market research. Our accomplished team has put these specialized skills and solutions to work for nearly every education marketer and a diverse client list that includes non-profits, consumer brands, and corporate foundations with an interest in education, students, and families.

When you want to build a brand, champion a cause, or make a difference in education, you can count on MDR to help you grow.

Call 800-333-8802, email mdrinfo@dnb.com, visit www.schooldata.com, and follow @MDRBiz on Twitter to explore more innovative and integrated digital marketing programs.

Contact Information

Media Contact: Valerie Chernek





Sparky Schoolhouse Fire Safety Website

Image of the Sparky Schoolhouse Fire Safety Website and Resources