1) The information available through this website is the property of Market Data Retrieval and is protected by copyright and other intellectual property laws. Any printouts using or referencing content from this website shall contain the following copyright notice: “Copyright Market Data Retrieval, ALL RIGHTS RESERVED,” along with MDR’s logo that appears above. You agree not to reproduce, retransmit, photocopy, distribute, disseminate, sell, publish, broadcast, or circulate the information received through this website to anyone without the express prior written consent of Market Data Retrieval. Copying and distributing Market Data Retrieval’s original copyright-protected content to third parties from this website is forbidden. You are prohibited from: (a) using or permitting the use of the information to prepare an original database or a comparison to other databases that are sold, rented, published, or furnished in any manner to a third party; (b) using or permitting the use of the information for the purpose of compiling, enhancing, verifying, supplementing, adding to, or deleting from any mailing list, business directory, or other compilation of information that is sold, rented, published, or furnished in any manner to a third party; or (c) using or permitting the use of the information in connection with any individual credit, employment, or insurance applications.
2) Market Data Retrieval reserves the right to monitor your use of this website to ensure compliance with this Agreement. If it is determined you are not in compliance with this Agreement, Market Data Retrieval reserves the right to take such action as is deemed necessary. Systematic access or extraction of content from this website, including the use of “bots” or “spiders,” is prohibited.
Updated: February 2007
About Market Data Retrieval
Market Data Retrieval (MDR), a Dun & Bradstreet (D&B) company, is the leading U.S. provider of marketing information and services for the K-12, higher education, library, early childhood, and related education markets. MDR is powered by the most comprehensive, current, and accurate education databases throughout the industry and is the market’s first choice for direct sales and marketing solutions. MDR provides comprehensive and relevant business contact information (such as mailing lists), e-marketing programs, sales contacts, actionable leads, custom market research, and market trend analysis. MDR products and services enable our customers to meet their business strategy, operational, and growth objectives.
MDR considers itself to be a steward of the information that we collect, manage, and provide. It is our responsibility to safeguard the information within our care, and we are committed to managing our data in a secure and responsible manner. We provide products and services based on information about educational institutions and professionals. MDR’s information management practices are guided by the following Privacy Principles, which serve as the foundation of our data management policies and practices. These Principles commit MDR to the following tenets:
Notice: MDR informs users and customers how we collect, use, manage, and share information.
Choice: MDR uses and discloses information in accordance with an organization’s or professional’s choice to restrict the use of the information.
Accountability for Onward Transfer: Information is disclosed to third parties only for the purposes described in the notice and as permitted under applicable law. If information is shared with third parties, MDR requires contracts with those third parties that include limitation on use, provisions regarding compliance with comparable standards of security and data handling procedures as MDR provides. MDR remains liable for meeting the Privacy Principles if third-party agents that it engages to process personal data on its behalf do so in a manner inconsistent with the Privacy Principles, unless MDR can prove that it is not responsible for the event giving rise to the damage.
Data Integrity and Purpose Limitation: MDR employs substantive measures to produce high-quality, timely, and reliable data, including direct contact with educational institutions and professionals, as well as quality assurance procedures during data collection and processing. Personal information is used in a manner that is compatible with the purposes for which it was collected or authorized.
Access and Correction: MDR provides organizations and professionals with access to their business information within MDR’s databases and with an opportunity to correct verified inaccuracies.
Data Security: MDR applies appropriate technical, physical, and administrative data security measures to protect data against unauthorized access and disclosure.
Accountability: MDR seeks to adhere to its Privacy Principles through ongoing compliance, training, documentation, assessment, and dispute resolution initiatives.
MDR delivers products and services through the Internet more effectively and efficiently than ever before. As a leading provider of educational sales and marketing information, our products and services serve to enable and enhance commerce. Our business customer needs continue to evolve, as do public expectations about Data Privacy and the technology that we employ to provide our products and services. Our approach to information management and Data Privacy enables us to adapt and respond to these changes while remaining committed to our Principles. The free flow of information must be fairly balanced against privacy and data protection interests, and MDR is committed to employing such a balance.
This online privacy notice describes the Data Privacy practices that are applicable to MDR and www.schooldata.com. This website may provide links to other U.S. D&B websites, non-U.S. D&B websites, and non-D&B websites that may employ different information management practices. We encourage you to carefully read the online privacy notices of these other websites to ensure that you understand their practices and the relevant distinctions.
What Information Do We Collect?
MDR collects information on educational institutions and professionals. We also collect individual and business identifiable information from website visitors when you register to be a member of MDR, purchase products and services through our website, subscribe for email newsletters and alerts, enter a contest, fill out a survey, or fill out a form to request and/or register for research materials, programs, events, white papers, and other information. We also collect information offline from educational institutions, business partners, and vendors. The information that we collect includes the following:
- Company and business professional contact information, including name, title, address, phone number, fax number, and email address
- Educational institutional and professional contact information, including name, title, address, phone number, fax number, and email address
- Educational institutional profiles and statistics, including educational subject matter specialties and number of employees
- Background information regarding educational institutional management, such as the educational and career histories of school deans and principals
- Educational professional data as it relates to their professional lives, such as name, institution, title, job function, business contact information, and trade associations
- Credit/debit card information in order to process certain customer payments
We also collect information about website visitors indirectly through standard web logs, such as IP addresses, browser types (e.g., Internet Explorer), areas of the website that are visited, and the website from which a visitor came. We routinely use this web log information in the aggregate in order to administer and improve our website. While some of this data may be traceable to an individual, we only seek to identify individuals whom we believe are using our website for improper purposes.
How Do We Use and Share Information?
MDR uses the individual and business identifiable information that we collect to operate our website, to communicate with website visitors and customers, to offer a variety of educational information products and services for use in making prudent business decisions, and to carry out transactions that you request or authorize. MDR will not sell, share, license, rent, or disclose registered user business contact information to unaffiliated third parties for marketing purposes without the registered user’s consent.
MDR shares information with third-party service providers, such as credit card processors, auditors, attorneys, consultants, and contractors, in order to support MDR Internet websites and business operations. MDR contractually requires that these recipients only use the information for the intended purpose of the disclosure and that they destroy or return the information when it is no longer needed. We may also disclose information as required or appropriate in order to protect our website, business operations or legal rights, or in connection with a sale or merger involving MDR assets or businesses. Also, be advised that Dun & Bradstreet sometimes receives requests (e.g., court order, subpoena, law enforcement proceeding) for personal information from public authorities to meet national security or law enforcement requirements. In responding those requests D&B’s adherence to the Privacy Principles set out above will be limited (a) to the extent necessary to meet national security, public interest, or law enforcement requirements or (b) by statute, government regulation or case law that creates conflicting obligations or explicit authorizations.
From time to time, MDR compiles online and offline transaction and registration information for internal analyses, such as market research, quality assurance, customer experience, and operational benchmarking initiatives.
You Have Choices
MDR respects your privacy preferences and offers the following ways through which you may control how we contact you and disclose your information. We will honor your requests accordingly.
MDR Email Marketing: We provide individuals with the opportunity to opt out of receiving MDR promotional emails, newsletters, and updates about new MDR features, products, and services. You may opt out of receiving such promotional communications by sending an email to email@example.com or by calling MDR Customer Service at 800-333-8802. You may change your preferences at any time. We may continue to send you transactional or service-related emails, such as communications regarding your account or subscription service, despite your desire to not receive promotional or marketing email messages.
MDR Telemarketing: We provide businesses and organizations with the opportunity to place themselves on our company’s internal Do Not Call list should they no longer wish to receive telemarketing calls from us. We may continue to call you for transactional or service-related purposes despite your desire to not receive telemarketing calls.
MDR Direct Mail Marketing: We provide businesses and organizations with the opportunity to place themselves on our company’s internal Do Not Mail list should they no longer wish to receive marketing or promotional mailers. We may continue to send you transactional or service-related correspondence despite your desire to not receive marketing mailers.
Third-Party Marketing: Individuals and educational professionals whose business contact information we have in our educational professional contacts database may request to be excluded from business lists that MDR licenses or sells for marketing purposes. An individual who wishes to be removed from our marketing list sales may request to be removed either in writing or by calling MDR Customer Service, resulting in that individual’s business contact record removal from our marketing directories, publications, and mailing lists. For additional information or to request removal, please contact MDR Customer Service at 800-333-8802 or send an email to firstname.lastname@example.org. While we may remove your individual business contact information from our educational professional contacts directories and marketing lists, please be aware that we will continue to provide your educational institution’s contact information in our institutional reports and other products and services.
Website Use Information: You have additional choices regarding website use information that our third-party advertisers and partners may collect or receive through the employment of cookies, Web beacons, pixel tags, clear GIFs, and other similar media. Please see the “Third-Party Advertisers” section below for more information.
Access and Correction
To help ensure data quality and accuracy, MDR provides businesses, organizations, and professionals with access to their business information within MDR’s databases and with an opportunity to correct verified inaccuracies. Registered users and professionals may view and update their registration and contact information, as well as correct inaccuracies, by calling MDR Customer Service at 800-333-8802 or by sending an email to email@example.com. Registered users and professionals may also request access to all of their personally identifiable information that we collect and maintain in our database by visiting the MDR Customer Service center for additional information. When a business professional, educational professional, or registered user contacts MDR about a potential data error, we will promptly investigate the issue, confirm the information in question, correct verified inaccuracies, and respond to the original inquiry.
If you have a question regarding MDR products, services, or information management practices; if you would like to contact us; or if you would like to provide us with your valued feedback, please visit the MDR Customer Service center for additional information.
Cookies, Web Beacons, Pixel Tags, and GIFs
A Web beacon is a graphic image, such as a pixel tag or clear GIF, which is placed on a Web page or in an email message to monitor user activity, such as whether the Web page or email message is accessed or clicked. They are often invisible because they are very small in size. They are also used on many Web pages for alignment purposes. We sometimes use Web beacons to provide an independent accounting of how many people visit our website or to gather statistics about browser usage on our website. Some of our Web pages and HTML-formatted email newsletters use Web beacons in conjunction with cookies. It is difficult for you to limit the use of Web beacons because there is no easy way to distinguish their use from alignment and other purposes. Web beacons may also be loaded from a different Web server than the rest of the page.
We may use third-party advertising companies to serve ads when you visit our website. In the course of serving advertisements, our third-party advertisers and partners may place or recognize a unique cookie on your browser. These companies may use information about your visits to MDR and other websites in order to provide advertisements on this site and other sites about goods and services that may be of interest to you. These third-party partners may monitor how guests use our website and determine which of our online features they prefer. We may report information to our partners about our customers and the products and services they order, as well as aggregated, non-identifiable information about our guests’ use of our website. For more information, please see the “Third-Party Advertisers” section below.
We may use third-party advertising companies to serve our Internet ad banners on our website and other websites on which we advertise. If you view a Web page where our ads appear, the advertising company may place a cookie on your computer or use a Web beacon to access a cookie that they previously placed on your computer. These companies do not collect information that can personally identify you, but they may use information about your visits to our website and other websites to measure the effectiveness of ads. We do not disclose any personally identifiable information to these companies. We may share aggregate website usage information with third-party advertisers and partners for the purpose of effectively targeting our online advertisements. Unless you are previously notified, these advertising companies do not link any online behavior or cookies with other information that can be used to personally identify you, such as your name, address, telephone number, or email address, when working with MDR.
These third-party advertising networks also track visitors’ online usage and behavior patterns. These companies may use information about your visits to MDR and other websites in order to provide advertisements on this site and other sites about goods and services that may be of interest to you. The result of these efforts is the creation of an online profile that attempts to predict individual user interests, preferences, and purchasing habits. The third-party advertising networks then accordingly customize the advertising content served to users when visiting other websites.
MDR maintains adequate data security measures to protect information against unauthorized access and disclosure. These measures include the implementation of commercially reasonable technical, physical, and administrative data security safeguards. MDR requires employees to complete appropriate training on data management and security practices. MDR also manages a service provider due diligence and oversight program to ensure that our vendors likewise employ adequate data collection, processing, transfer, management, and security measures in carrying out their services on our behalf.
There is no such thing as “guaranteed security,” whether conducting business online or offline. Having established this fact, MDR employs commercially reasonable and appropriate data security safeguards that are consistent with our business operations and generally accepted industry standards.
Data security is our priority, and we commit ourselves to safeguarding our customers’ data. We do this by:
- Establishing policies and procedures for securely managing information
- Limiting employee access to sensitive information
- Protecting against unauthorized access to customer data by using data encryption, authentication, and virus detection technology, as required
- Requiring service providers with whom we do business to comply with relevant Data Privacy legal and regulatory requirements
- Monitoring our website through recognized online privacy and security organizations
- Conducting background checks on employees and providing Data Privacy training to our team members
- Continually assessing our Data Privacy, information management, and data security practices
MDR retains information for as long as an account is active or as needed to provide services. We retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.
MDR’s website is a business information site. It is not targeted, intended or expected to be of use to children. User provided contributions of content or contact information regarding or about children are expressly prohibited.
Changes to MDR’s Data Privacy Practices
If we make material changes to our information management and Data Privacy practices, we will post these changes on our website in order to keep you informed of how we collect, use, manage, disclose, and protect our information assets. Such changes will be posted in this section of our online privacy notice, and the policy effective date will be updated accordingly.
Your Use of Our Website Is Consent
By using our website, you hereby consent to our collection, use, management, retention, and disclosure of your information as described in this notice.
Sale of MDR Assets
In the event that MDR is purchased or sells parts or all of the business, the information collected will be considered an asset that can be transferred.
Transfers of Personal Information from EU to the US – Privacy Shield
MDR, a Dun & Bradstreet company, adheres to the Privacy Shield principles for personal data transferred from the EU to the US. Dun & Bradstreet certifies under the Privacy Shield which is administered by the U.S. Department of Commerce. For information about the Privacy Shield and a list of certified companies, go to:
Dun & Bradstreet is subject to the investigatory and enforcement powers of the U.S. Federal Trade Commission.
Other Transfer Mechanisms
Dun & Bradstreet also complies with EU to US cross border transfer requirements by entering into standard contractual clauses or using other mechanisms available under the EU Data protection laws.
Dun & Bradstreet complies with the applicable laws regarding transfers from the EEA to the US.
Dun & Bradstreet also complies with the US-Swiss Safe Harbor Framework and its principles.
This dispute resolution program covers both offline data collection (e.g. personal information collected through our call centers or via postal mail) and online data collection (e.g. personal information collected via the Internet). If you are a citizen of the EU and you have any complaints regarding our compliance with relevant aspects of the data transfer laws and regulations surrounding data transfers from the EU you should contact us at:
EUDPO@dnb.com or firstname.lastname@example.org
If you are not a citizen of the EU and you have a question or concern regarding Dun & Bradstreet’s Data Privacy practices, please contact the Chief Privacy Officer at email@example.com or call MDR Customer Service center at 800-333-8802 or to firstname.lastname@example.org.
Independent Dispute Resolution
If you have an unresolved privacy or data use concern that we have not addressed satisfactorily, please contact our U.S.-based third party dispute resolution provider (free of charge) at https://feedback-form.truste.com/watchdog/request.
Under the Privacy Shield, arbitration is an option available to an individual as a final recourse for claims that a Privacy Shield organization has violated its obligations under the Principles and the claim is not fully resolved by other Privacy Shield recourse mechanisms. The arbitration will be implemented in accordance with the rules established under the Privacy Shield.
For questions or complaints regarding MDR’s Data Privacy practices, please visit the MDR Customer Service center, email us at email@example.com, or call 800-333-8802. We will do our best to resolve any complaints or issues as quickly as possible.
EU Data Protection Officer
Dun & Bradstreet
Marlow international Parkway
Marlow, Berkshire SL7 1AJ
For more information regarding this online privacy notice, please contact:
103 JFK Parkway
Short Hills, NJ 07078
© Market Data Retrieval, 2016. All rights reserved.