Week 4: Social Media Insider – Twitter
TIP 1: Use your 140 wisely
While including Photos, Videos, Quotes, Numbers and Hashtags uses up your 140 characters, it does boost retweets. But by how much? See our chart below:
TIP 2: Twitter is education’s think tank
The education community on Twitter is sophisticated, informed, and tech-friendly. It’s where educators get their news and a great place to connect with education thinkers, leaders, and administrators.
TIP 4: Give credit where it’s due
Twitter thrives on reciprocation, i.e., retweets. Good content can be sourced from anywhere, and crediting that source raises their profile, and yours, when both audiences see that tweet. Choose carefully, the content you retweet reflects in your brand, too.
TIP 5: Make time to chat
Participate or listen-in on twitter chats to learn what’s on the minds of educators, but be respectful of the chat time. Make any content you share relevant and more informative than promotional.
TIP 6: Tweet what’s most retweetable
What makes educators want to share and retweet content?
- It’s informative or useful to the user and their Twitter community
- It makes them feel something … sentimental, happy, angry, etc.
- It’s relatable or humorous; a slice of life
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