Week 6: Social Media Insider – Social Opps
Get LinkedIn to influencers
While many educators may not be active users of LinkedIn, those who do tend to be thought leaders and decision makers. To make connections, look into joining groups; search LinkedIn.com/groups for groups like STEM Educators & Researchers and Education Technology Group – The 21st Century Classroom. Teachers on LinkedIn appreciate hearing about professional development options and resources.
Tomorrow’s educators use Snapchat today
Snapchat is a platform to watch, especially to target new, younger teachers:
Targeting a niche? Try Tumblr
This micro-blogging platform is made for subject matter fans to share what they love. A Tumblr blog can be a strong addition to your channel mix if it has a particular focus. Does your brand tend toward the artistic, visual, or techie? Then Tumblr might be a good match. Sharable, creative, or in-depth content that speaks to a defined audience will work best on Tumblr.
Don’t count Google+ out
While Google+ hasn’t really caught fire, all Google+ posts get indexed on Google – still the market giant with over 60% of searches. So yes, create a Google+ Business Page, if you don’t already have one, and if you are using a scheduler, like Hootsuite or SpoutSocial, double-post your Facebook posts to Google+ to help SEO on Google.
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