Q. Once I create a post for one social channel, can I cross-post to all the others?
A. You can, but you shouldn’t—at least not in an identical format. We encourage cross-promotion vs. cross-posting: one message adapted into the “local” language for each channel’s audience. This is actually a great test of whether you have a properly unique communication strategy for each social channel; if you think a post can just be cross-posted, maybe think again!
Have a question about using social media to reach teachers? Submit questions to Social Gal using the button below. We won’t share any personal info. Next week we’ll be talking social listening and social timing, and in Week 8 we’ll be covering everyone’s hottest topic – social marketing measurement. Don’t miss it!
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