Q. I’m no photographer, so how can I use Instagram for my brand? Are stock photos okay?
A. On stock photos, the answer is a BIG no. Instagram is about visually documenting real life—that’s especially true for teachers— so stock images are the opposite of the kind of authentic visuals you want for your brand. Focus more on the emotional content of your images and don’t worry so much about photographic perfection. Make use of cropping, filters, and other tools to make the most of the pictures you take. Use less “wow” images as backdrops for inspiring quotes or intriguing stats, and finally, experiment to see what images and hashtags resonate most with educators.
Have a question about using social media to reach teachers? Submit questions to Social Gal using the button below. We won’t share any personal info. Next week we’ll be talking about other social networks that may interest your brand.
Until next week, Stay Social!
Join us for Week 6
Exploring other social platforms for reaching educators
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