Q. Social Gal, when I create social posts on behalf of our company, whose voice do I use? Mine, the brand’s? I feel like a split personality. Help!
A. Part of establishing a social voice is defining your brand’s personality. Imagine someone who shares your company’s values, who is excited to talk about your offering, and who has a strong viewpoint on teachers and education. Feel free to flesh out who they are, what they like, and how they talk so you have a clear sense of the voice when you write for the brand. Have fun with it, and your readers will, too. -Kristina James, Director of Marketing, MDR
Have a question about using social media to reach teachers? Submit questions to Social Gal using the button below. Next week we’ll be talking Pinterest, and in Week 8 we’ll be covering everyone’s hottest topic – social marketing measurement. Don’t miss it!
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