Week 2: From Imposter to Social Media Insider – Facebook
TIP 1: Be positive, smart and interesting
TIP 2: Make the most of every post
- Don’t repeat text that is already in a photo or link
- Use text to do more than point to a link
- Pull out a fact, image, or quote to entice the reader to click
- Leave them with a takeaway thought, even if they don’t click through
- Image-based posts don’t drive clicks, but they do drive shares
TIP 3: Link or photo? Format matters
TIP 4: Create the option to Opt In
A monthly or weekly giveaway, exclusive to people who Like you on Facebook, can build loyalty and your opt-in email list. So ask yourself: what would a teacher want?
For example, a recent WeAreTeachers Facebook campaign saw great engagement by offering daily giveaways to teachers during the holiday season. As a result, 20,000+ people clicked to sign up for the contest.
TIP 5: Facebook is a free focus group
- Test titles, images, ads, and marketing language
- Try the same content in different post formats
- Ask questions and listen
- Experiment and apply the lessons learned
Join us for Week 3
Read our Week 1 Article
About MDR: Build your brand, champion a cause and/or inspire a child by leveraging our suite of email marketing, market intelligence, creative services, database and technology. Deliver relevant content and create meaningful connections with millions of educators, parents, and children who can benefit from your organization with our unique connectivity to the market. Speak directly to your desired audience through our WeAreTeachers, WeAreParents, and EdNET communities. Align your brand with the most trusted partner in education marketing, MDR. Contact us today.