From Imposter to Social Media Insider – Facebook

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Q. Social Gal, when I create social posts on behalf of our company, whose voice do I use? Mine, the brand’s? I feel like a split personality. Help!

A. Part of establishing a social voice is defining your brand’s personality. Imagine someone who shares your company’s values, who is excited to talk about your offering, and who has a strong viewpoint on teachers and education. Feel free to flesh out who they are, what they like, and how they talk so you have a clear sense of the voice when you write for the brand. Have fun with it, and your readers will, too.  -Kristina James, Director of Marketing, MDR

Have a question about using social media to reach teachers? Submit questions to Social Gal using the button below.  Next week we’ll be talking Pinterest, and in Week 8 we’ll be covering everyone’s hottest topic – social marketing measurement. Don’t miss it!

Stay Social!

-Social Gal

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Join us for Week 3

Pinterest – Your Best Long-Term Social Investment


Read our Week 1 Article

Social Media that Attracts Teachers to Your Brand


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About MDR: Build your brand, champion a cause and/or inspire a child by leveraging our suite of email marketing, market intelligence, creative services, database and technology. Deliver relevant content and create meaningful connections with millions of educators, parents, and children who can benefit from your organization with our unique connectivity to the market. Speak directly to your desired audience through our WeAreTeachers, WeAreParents, and EdNET communities. Align your brand with the most trusted partner in education marketing, MDR. Contact us today.