From Imposter to Social Media Insider




This week, I’ll start with the question I get the most:

Q: Isn’t ROI for social campaigns hard to track?

A: Different, yes. Hard, no. I prefer to call it ROE, Return On Engagement. In fact, we’ll be talking in-depth about what to measure in every channel, what qualifies as engagement, and how to identify your return on social campaigns in Week 8.

In the meantime, have a question? Submit it below. I’ll answer a new question every week.

Stay social!
Social Gal


Read MDR’s Social Media Best Practices series for additional tips – 

Social media that attracts teachers to your brand

Using Facebook to create social bonds with educators

Pinterest is your best long-term social investment

Getting your tweets noticed (and shared!) by educators

How Brands Win with Teachers on Instagram

Exploring other social platforms to reach educators

When to send, how to listen: Smart give and take on social media

Winning educators’ hearts and minds: How do you measure social?

About MDR: Build your brand, champion a cause and/or inspire a child by leveraging our suite of email marketing, market intelligence, creative services, database and technology. Deliver relevant content and create meaningful connections with millions of educators, parents, and children who can benefit from your organization with our unique connectivity to the market. Speak directly to your desired audience through our WeAreTeachers, WeAreParents, and EdNET communities. Align your brand with the most trusted partner in education marketing, MDR. Contact us today.