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K-12 Education Market Overview Reveals Explosive Tablet Growth, Increased Bandwidth Needs

MDR’s third EdNET Insight report highlights K-12 trends in tablet growth, Wi-Fi technology, the digital transition and social media.

February 27, 2013 – Districts have their sights set on tablets as instructional devices, and the demand for implementation has grown at a surprising pace. According to MDR’s recently released State of the K-12 Market 2012 report, the implementation of tablet computing rose to #3 in technology initiatives for 2012 (following wireless networks and server virtualization), with 40% of technology directors listing tablets as a high priority.

Not surprisingly, building out wireless networks continues to climb as a priority, with 95% of technology and curriculum directors viewing Wi-Fi access as a must-have for the 21st century classroom. Other areas of increased technology focus detailed in the report are server virtualization, cloud computing, interactive whiteboards and projectors, and one-to-one computing.

The State of the K-12 Market 2012 report, a market analysis available to members of the EdNET Insight research service, is an annual market scan with unprecedented insight into what is happening in schools today. While many of the major drivers of change in education remain in play—Common Core State Standards (CCSS) implementation, Bring Your Own Device (BYOD) proliferation, the transition to digital materials, and preparation for online assessments—this third edition of the report quantifies the pace of change and the urgency schools are placing on specific priorities.

“The pace of change in the industry is accelerating, and education marketers need to be on top of the latest information to understand what is happening,” says Kathleen Brantley, EdNET Insight Product Director. “Our member companies use the report’s trend information and insight on market changes to drive plans and strategies for sales, marketing, and product development. With so much change in the delivery of education today, companies value objective, valid research as a foundation for building their plans and growing their businesses.”

CCSS Ups the Urgency to Go Digital

Beyond the pressing demand for tablets, preparing for the Common Core State Standards and innovative assessments continues to dominate the focus for districts, with modifying curriculum (91%) and modifying assessments (90%) rating as high or medium priority initiatives. As schools purchase new materials, the percentage of districts expecting to replace print with digital in the next three years has jumped from 40% in 2011 to 59% in 2012.

Teachers Turn to Social Media for PD

Social media has come to play a role in professional development as teachers create their own online professional learning networks, join other educators at a resource sharing and community site, or participate in Tweetups. The 2012 report found that 65% of districts identified professional learning communities as the most frequently used option for PD.

For Marketers: Listen and Be There Tomorrow

The report finds that better communication, more listening, company stability, and more effective and engaging materials are some of the qualities that are prompting educators to view companies as long-term partners.

Learn More

To learn more about the report’s content, click here. To learn more about becoming an EdNET Insight member, call 800-333-8802.