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Capturing the Click

Connecting With Educators in a Changing Digital Market

November 18, 2014

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As educators evolve in an increasingly digital world, marketers must adapt their strategies for connecting with them. 

This webinar offers a sneak peek at the results from the 2014 version of MDR’s anticipated yearly report, Digital Marketing Trends in the Education Market. It’s the valuable information you need to make connections with teachers online.

Get the details and statistics on:

  • How, where, and on what devices teachers are searching for digital content
  • How teachers use social media sites
  • How teachers are exposed to and respond to offers and promotions via email and web advertising

MDR’s Leader of E-Marketing Solutions, Derek Fairfield, will share these critical details, as well as tips on how marketers can use this information to inform their marketing strategies.

Our Expert Panel

Derek Fairfield
Leader, E-Marketing Solutions, MDR

Derek Fairfield leads E-Marketing Solutions and serves as a strategic consultant for integrated solutions, working directly with many MDR customers in their interactive program planning. Derek also directs MDR’s industry-leading e-marketing research and best practices efforts and serves as the author of the annual Digital Marketing Trends report. He currently leads e-marketing product development at MDR and is a regular presenter on MDR education marketing webinars. Previously, Derek managed MDR’s Sales Solution product line as well as its Analytics product. Before joining MDR, Derek spent over ten years designing and developing B2C and B2B marketing strategies and programs for direct and interactive agencies, as well as Fortune 500 companies.