Social Media Helps Company Exceed Lead Generation Goals
A language technology company wanted to utilize the Back-to-School season to gain traction with educators, launch a Pinterest presence, and strengthen their position on other social media channels. Their goal was to generate 500 to 2,000 qualified leads for follow-up, kick-start a social media plan, and demonstrate global competence.
MDR helped the client reach key decision makers most likely to champion purchasing the client’s software for their schools with a two-part campaign. Part 1 featured a Pinterest board with branded and customized shareable pins on the WeAreTeachers channel. Part 2 was a linked Sponsored Promotion that utilized targeted email and social media to invite key decision makers to vote on their favorite pin for an opportunity to win one of five iPad minis in a random drawing. The Sponsored Promotion landing page included an entry form as another means to collect lead data. Web ads were also included in the program.
- Social Media
- Web Ads
The program generated ten times the number of leads than expected, with more than 1.5 million impressions, including page views, email, Twitter, Facebook, Pinterest, and web ads.
– Erin MacPherson, Project Manager, MDR