Analytics and Modeling
Get to Know Your Customers
Your best-performing customers and prospects have characteristics in common. Uncover these patterns using MDR’s comprehensive, easy-to-use analytics and modeling services to pinpoint high-potential prospects who look like your best customers.
Find out what market forces are driving your business with detailed, actionable information from:
Customer Name Matching
Match your customer data to the MDR database to get an accurate, detailed view of your customers.
Profile your customers to:
- Find your best-performing customer segments
- Identify new product opportunities within customer segments
- Deliver targeted messages to prospects and customers based on the characteristics of your customer set
- Increase ROI by eliminating unprofitable segments from mailings
- Improve sales reporting and analysis with a customer database that provides a complete picture of your opportunity