Affinity Modeling

Get Solid Answers Efficiently and Affordably

MDR’s Affinity Modeling helps you understand what drives your customers to buy and takes the guesswork out of segmentation decisions. When you identify what drives your customer buying behaviors, you can, with superior accuracy, choose the best-performing customer segments for your direct marketing programs.

Find Prospects to Expand Your Market

Through a sophisticated, two-stage modeling and scoring system, MDR scores your best-performing customers and high-potential prospects. We help you target segments for maximum revenue or response and suppress those that underperform.

Maximize Your Mail and Email Budgets

Armed with real, actionable data, you have the tools you need to deliver the right messages to the right buyers at the right time. Track results and uncover trends. Tag each segment of your list so you can easily track, evaluate, and analyze responses.

Get a Free Match Quote

Start finding new opportunities for your business within your current customer database with a free match quote from MDR.

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